HUJI 于 2013 年在上海成立 。我们以“布尽其用”和“少量制作”为原则，利用全球采集的优质印花布料创作手制品，坚信手工能增加人与物间的情感 。 同时，HUJI 也是一个全球审美的采集者。我们从世界各地（如非洲、印度、中国西南山区及北欧）甄选带有独特地域肌理的艺术品、陶器与生活配饰。无论是自研的机能包袋，还是远渡重洋而来的匠心选物，都是 HUJI 对“发现美、感知美”这一生活哲学的回应。

Founded in Shanghai in 2013, HUJI adheres to the principles of "making the best use of every fabric" and "producing in small batches". We believe that through elaborate handwork, people can develop a deeper emotional connection with things. Beyond creation, HUJI acts as a curator of global aesthetics. We meticulously select artworks, ceramics, and lifestyle accessories from around the world—ranging from Africa and India to the highlands of Southwest China and Scandinavia. Whether it’s our own functional gear or curated treasures from afar, every piece is a response to HUJI’s philosophy of "Sensing the Spectrum of Beauty."